Larian Studios Email Copy
Background
This email campaign is made for Larian Game Studios after the release of Baldur's Gate 3. It was written to target customers who have either bought the game or shown interest in it around launch. The goal is to build excitement, grow engagement, and encourage further action (like leaving a review, joining a community, or buying downloadable content).
Email 1
Subject:
“Your Journey Begins Now”
Body:
Welcome to the Sword Coast and the world of Baldur's Gate 3!
You’ve answered the call to adventure and created your character. The fate of Faerûn is now in your hands. Every decision you make, every ally you trust (or betray), and every roll creates a unique tale of action and intrigue.
You’re first in initiative. Are you ready?
Join the Official Community to trade tips, share your stories, and discover hidden secrets.
Your adventure is only just beginning. We can’t wait to see where you take it.
The Team at Larian Studios
Email 2
Subject:
"How Are You Faring?"
Body:
Hello adventurer,
We have seen heroic actions, villainous deceptions, and plenty of chaotic neutral moments in between.
We want to hear about YOUR journey. Who is your favorite companion? What is the wildest choice you have made? Did you romance the unromanceable?
Leave a review and share your story on socials using #BauldersGate3. We will be showcasing our favorites!
Your tale deserves to be told,
The Team at Larian Studios
Email 3
Body:
Hello adventurer,
Even after the mind slayer threat is over, Faerûn has more stories to tell and characters to meet.
The Final Patch has been released with 12 new subclasses, cross-play, and photo mode. This free update comes with new quests, challenges, and ways to shape your story. Thank you for making Baldur's Gate 3 an unforgettable journey.
May the Gods be in your favor, adventurers.
The Team at Larian Studios
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