Search Engine Marketing

Search Engine Marketing That Drives Real Results.

What Is SEM, and How Can It Help? 

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites through search engine results pages (SERP) through paid advertising. Throughout my career as a marketer, I have seen the positive impact and data-backed results that a good SEM strategy can have on brands and businesses. SEM is able to target potential buyers at each stage of their buying journey. Looking to grow awareness for your upcoming event? SEM can drive impressions. Want to sway potential consumers during the consideration process? SEM can show your brand at the top of the SERP. Want buyers to actually make the purchase? SEM call to action may just sway them. Need to keep retention high for your existing clients? SEM can focus on repeat customers and keep them informed about your brand or product. 

Search Engine Marketing has become a critical step for any marketing strategy. Without it, your brand or business can still do well through traditional advertising avenues. But with it? You can expect unprecedented growth. 

Turn Clicks Into Customers with a Data-Driven Google Ads Strategy. 

About 8.5 billion searches happen each and every day on Google. That's about half a billion more than there are people in the world, hundreds of millions of whom use Google every day. With a market share of about 90% of all search engines, Google has become one of the most important avenues marketers and brands can take to reach potential customers and clients. Understanding the strategies and techniques used for successful Google Ads campaigns can be the difference between a brand or business being successful or forgotten in the digital age. 

Through my experience as a digital and traditional marketer, I have developed impactful SEM strategies that drive growth for brands and businesses in any industry. I help these brands and businesses grow through highly targeted and ROI-focused Google Ads campaigns driven by carefully selected and extensively researched keywords and ad copy. With years of hands-on experience managing search, display, retargeting, and video ads, I know how to craft SEM campaigns that cut through the noise and deliver measurable results. 

From keyword research and ad copy to bid strategy and landing page optimization, every step of my SEM strategy is built around performance. Below, you will find a selection of campaigns that I have managed, each showcasing the challenge, strategy, and real results achieved. 

Whether you're launching your first campaign or want to improve ROAS, I am here to help. Feel free to contact me at jonnyjots1@gmail.com if you have any questions or would like to talk about working together. 

Certifications